With Inn Style, we took the decision to invest in our Ts and Cs from the start. Our business is pretty complicated and we ended up having two sets of Ts and Cs as it’s multi-agency and we have a dual relationship with:
- accommodation providers who use our hosted software as a service to run their establishments and take bookings, and
- guests who use our hosted platform to book their stays with our clients the accommodation providers.
Working with Mischon I learnt a lot more about the goals of Ts and Cs. Perhaps the most important: to use them to to be open and manage users’ expectations and pre-empt their questions (and obviously to manage our busines risk).
After all that, I turned over a new leaf with the smaller sites:
After reading them on the live site, I felt quite surprised, they ended up being quite useful. Useful to the user, whether they’d be a guest or an accommodation provider, but also quite useful to us, at Inn Style, because I think their openness and clarity may indeed prove to be an effective sales tool!